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And I also must say that, despite the headache involved with bringing my car in three times to have the same problem resolved, it did finally get taken care of the right way—and under warranty. The whole situation got me thinking about the idea of the "stealership" nickname bestowed upon car dealers, and how it all stems from mistrust and misinformation. It's no secret that manufacturers are making a hard push to get drivers into their service bays.
Ford's "beware of parts unknown" campaign and Toyota's commercial featuring a gentleman claiming he would never bring his car to the same place he goes to buy his ladder immediately spring to mind. But just as Jim noted in his segment, from the shop floor to the showroom, manufacturers need to have the right people on the front lines in order to build confidence in their brands. The Car Guide News One bad experience can make the 'stealership' name stick. I've never been one to refer to a car dealership as the cleverly-concocted "stealership.
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Why Call It a Stealership? - Page 2 - Harley Davidson Forums
Unfortunately, we received confirmation that the Japanese automaker has no immediate plans to sell this model in Canada. This is the first electrified …. The high-riding station …. Last week, Ford announced its U. At a time when many traditional cars—sedans in particular—are being kicked to the curb in favour of SUVs and crossovers, we hear that the Kia Stinger ….
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DealerRefresh Automotive Dealer Forums. Sign up and start a conversation. This forum sponsored by Chris Leslie Expand Collapse. Thanks so much Tallcool1 I really appreciate the kind words.
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To believe people are going to stick to anything anymore is a quick way to long term failure. Things have changed so fast. As far as test drives go I used to believe people wouldn't buy a car without a test drive. My road to a sale training proved it! And then I started selling Hondas in People were lining up to wait months for a Honda Odyssey.
While sitting at the stealership.......
It is a friggin' minivan! This was recently reiterated when I went car shopping with my girlfriend as she didn't want to test drive a car.
All she cared about was how it looked, what color, would the interior handle all she wanted to put in it and was it affordable. It reminded me of a lot of all the customers I forced around the block pointing out ride qualities they would never notice. And then you've got someone like me on the opposite end of the spectrum. I'm going to test drive the wheels off that thing.
Did you get it?
I'm going to find my own route and probably break some laws. And there is no way in hell I'm going to buy a car without test driving it. F that! But car enthusiasts, like myself, are not the majority. There are entire brands of A to B cars that appeal to the people who know how to pilot a car, but don't know how to drive a car. I hate to point a finger at these guys because they've given us so much, but do you really need to test drive a Toyota?